Natalie Cosgrove

Senior Copywriter, Editor & Content Marketing Specialist

Natalie Cosgrove

Hayden Paddon WRC Digital Activity

Hyundai New Zealand is a key sponsor of New Zealand World Rally Driver, Hayden Paddon. I was part of the team tasked with ideation and execution of the digital and content strategy for a new supporters' club for Hayden. I was tasked with creative concepts for social and email activity, as well as eDM and social copywriting and editing. In addition, I also managed the multiple deliverables of the project, working closely with both the client and agency account managers.


  • Role Managing Editor/ Copywriter

  • For Hyundai New Zealand

  • Date Jan – Feb 2017

  • Type Creative Ideation, eDM copy, Facebook Engagement and Lead Ads

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