Hayden Paddon WRC Digital Activity
Hyundai New Zealand is a key sponsor of New Zealand World Rally Driver, Hayden Paddon. I was part of the team tasked with ideation and execution of the digital and content strategy for a new supporters' club for Hayden. I was tasked with creative concepts for social and email activity, as well as eDM and social copywriting and editing. In addition, I also managed the multiple deliverables of the project, working closely with both the client and agency account managers.
Role Managing Editor/ Copywriter
For Hyundai New Zealand
Date Jan – Feb 2017
Type Creative Ideation, eDM copy, Facebook Engagement and Lead Ads